The Best Auction Technology Specialists

Auction Technology Specialst

NAA ATS Designation


Auction Technology Specialists realize the importance of marketing not only the auction, but the lot for sale.  Through the updated coordinated use of meta tags, key words, Search Engine Optimization SEO, Search Engine Management (SEM) of algorithms, RSS, online networks, digital publishing, web site and blog distribution agencies, rich media, mobile devices and applications marketing, active content management systems with comprehensive user metrics: goals can be targeted to maximize potential Return on Investment.

The National Auctioneers Association designed a dynamic educational program for auction professionals interested in auction technology.  The course is designed by various top leaders in the auction technology field.  These leaders, together with an educational board run by the National Auctioneers Foundation, created a coursework which updates important auction technology information and improves the ATS syllabus by means of open platform peer evaluations and an auction technology panel.

It is exciting to be on the edge of a field where you can see the globe transition from paper products to digital.  Digital products such as the Internet, computers, servers, mobile devices, software and more, can unfortunately also be sources of waste and pollution.  One great job we have as ATS auctioneers is we recycle, reuse and repurpose much of what is sold at personal property auctions.  We love to help the community and clean the earth.  If you have used computers or technology it might be better to donate it to a group like the UN Foundation here in New York or Foundation Auctions non profit, where they can use your gift to help the needy and, you can potentially get tax benefits from the charitable action.

You are reading this via the digital age.  It is a wise decision to choose an auction company who recognizes the importance of Technology and invests the time and money to become Specialists in the Auction community.  You gain from the collective experience and potentially see a rise in returns because of the ATS Auctioneer knowledge base.

Direct mailing is slowly becoming a digital process of constant contact emailing. Items of special value need to be researched and properly marketed with the least cost in the shortest amount of time.  The live auction will still exist as the preferred way for two bidders to settle ownership rights, however, as access to Internet increases and the speed of information transmission improves, more and more live auctions will be available to online real time bidders.

The Charity Auction world already uses electronic bidding devices, mobile apps, text donations and digital inventory systems along with paperless checkout.  We, as the Best Auction Technology Specialists, know about these new online auction systems and can advise clients as to the plus side and potential draw backs about each implementation.

To increase returns and maximize value, include a NAA Auction Technology Specialist as your next auctioneering consultant.

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Auction Technology Specialists

ATS Designation

ATS Designation

(Auction Technology Specialist)

Special thanks to the National Auctioneers Association for providing access to this content

The ATS or Auction Technology Specialist professional designation, awarded by the NAA Education Institute, requires auctioneer-scholars to complete 21 classroom hours, provide evidence of at least three online auctions and enroll in 24 hours of continuing education every three years..  ATS professional auctioneers understand today’s technology and improve their business with digital information. Through the NAF educational program, Auction Technology Specialists (ATS) auctioneers gain experience with an excellent curriculum and apply the knowledge when conducting live, online auctions or simulcast events.

The National Auctioneers Association created the Auction Technology Specialist (ATS) professional designation to provide Auctioneers with training in today’s technology, as well as provide instruction on how to use technology to improve one’s auction business. In today’s marketplace, technology and the Internet are affecting the way consumers choose to buy and sell goods. Adapting to advances in technology and meeting the expectations of your clients via the use of the Internet is becoming an industry standard. The ATS program was developed to assist Auctioneers in their use of technology in their auction business.

The ATS program consists of two sections. The first section takes place online using the Microsoft eLearning Center. This part of the course provides students with introductory training in using the Internet. In addition to introductory training, the Microsoft eLearning Center also provides training on new digital technology, as well as information on digital audio, photography and video. The second section of the course involves live classroom instruction. ATS students gain experience in conducting live and online static auctions. Training includes: lead generation and prospecting, inventory management, digital photography and video, image hosting, Internet marketing, payment processing, Web sites and enterprise integration.

ATS students must complete both courses of the program and submit documentation of two online auctions: Live-Online Auction and Static Online Auction. Auctioneers must complete 24 hours of continuing education every three years and pay an annual designation fee to maintain their ATS designation.

Click here to register to visit the National Auctioneers Association Page on ATS.