The Best Auction Technology Specialists

Auction Technology Specialst

NAA ATS Designation


Auction Technology Specialists realize the importance of marketing not only the auction, but the lot for sale.  Through the updated coordinated use of meta tags, key words, Search Engine Optimization SEO, Search Engine Management (SEM) of algorithms, RSS, online networks, digital publishing, web site and blog distribution agencies, rich media, mobile devices and applications marketing, active content management systems with comprehensive user metrics: goals can be targeted to maximize potential Return on Investment.

The National Auctioneers Association designed a dynamic educational program for auction professionals interested in auction technology.  The course is designed by various top leaders in the auction technology field.  These leaders, together with an educational board run by the National Auctioneers Foundation, created a coursework which updates important auction technology information and improves the ATS syllabus by means of open platform peer evaluations and an auction technology panel.

It is exciting to be on the edge of a field where you can see the globe transition from paper products to digital.  Digital products such as the Internet, computers, servers, mobile devices, software and more, can unfortunately also be sources of waste and pollution.  One great job we have as ATS auctioneers is we recycle, reuse and repurpose much of what is sold at personal property auctions.  We love to help the community and clean the earth.  If you have used computers or technology it might be better to donate it to a group like the UN Foundation here in New York or Foundation Auctions non profit, where they can use your gift to help the needy and, you can potentially get tax benefits from the charitable action.

You are reading this via the digital age.  It is a wise decision to choose an auction company who recognizes the importance of Technology and invests the time and money to become Specialists in the Auction community.  You gain from the collective experience and potentially see a rise in returns because of the ATS Auctioneer knowledge base.

Direct mailing is slowly becoming a digital process of constant contact emailing. Items of special value need to be researched and properly marketed with the least cost in the shortest amount of time.  The live auction will still exist as the preferred way for two bidders to settle ownership rights, however, as access to Internet increases and the speed of information transmission improves, more and more live auctions will be available to online real time bidders.

The Charity Auction world already uses electronic bidding devices, mobile apps, text donations and digital inventory systems along with paperless checkout.  We, as the Best Auction Technology Specialists, know about these new online auction systems and can advise clients as to the plus side and potential draw backs about each implementation.

To increase returns and maximize value, include a NAA Auction Technology Specialist as your next auctioneering consultant.

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Auction Technology Specialists